Rebecca shared her photo-wisdom (just a little part of it) last week in this great post about picking a wedding photographer- so I thought it would be fun today to share a little bit about our process at evapaul to create a custom wedding invite (or in this case, a save the date) We were lucky to have an awesome client who: 1. had a great idea (she came to us wanting a lift ticket like STD, complete with a wicket- the little piece of metal that hooks onto the zipper of your coat) 2. let us really get creative with it.
When designing a custom piece, we take about a week and then email the client 3 completely different options. Above are the 3 options we sent her.
nic (my husband and business partner!) designed the last option which is front and back. She loved the idea of a heavily patterned back but ultimately picked option #1. Then we tweaked it- added navy, took the idea from the back of design #3 and added the wicket and here is the finished save the date:
I was so happy with the way it turned out, it may be my favorite thing i’ve ever designed. Best of all, Natalie loves it to0- and when a bride is happy, I am happy. One thing we had to adjust on was how we would send them- we were worried about sending them in a regular envelope because of the wicket. So instead, we sent them in a square white photo mailer and used custom labels instead of printing her return address on the labels, which she originally wanted. So, be flexible! Lesson learned- you may not be able to find exactly the wedding stationary you’d like “off the shelf” so- find a designer you love and then ask them to design a custom piece for you. I am sure you won’t regret it
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